Textual analysis 1

R U Mine? – Arctic Monkeys

Textual Analysis 1

For a large proportion of this video, the media text is filmed to give the impression that the artists are purely in control of there work and it is being filmed from their point of view, not from an outsiders.  This presents the artist as if he is singing directly to the audience, connecting with them and drawing them into the video.

This also gives the impression that the band is in control of their music and representation of themselves, and is not being controlled by any higher power in the industry. Thus allowing the audience to believe they are connected to the real people behind the camera, not a false image.

Throughout the media text, there are a large number of long shots featured, this gives the viewer the chance to see what is happening around the band, and how the surroundings relate to the personality and style of the group. It also allows all the members of the band to be featured within the shot.

The editing within the video is simple yet strong, with only clear cuts and the simple black and white edit, the video suits the genre of indie rock perfectly. Depicting the artists as mysterious and darker than most artists, the simple editing allows the audience to concentrate more on what is happening within the media text without the distractions of fast paced editing and visual effects. It also allows them to understand the band and their music better.

The mise en scene within this video is very stereotypical of its genre, representing the artists in dark clothing, depicting them as both mysterious and dark. They are also show with sunglasses on suggesting that they are hiding something or there is something unknown about them, again linking to being mysterious.  The video shows the band filming their video in the car, indicating that they create their music maybe whilst their on the road, showing the hectic life of the group.

Sound is represented in a couple of different ways within this video, as it constantly switches between being a non-diegetic voice over and the artists sing being diegetic as it. This changing between drawing the audience into the video by singing directly to them, and being a voiceover as if it a story.