Casting

Male Lead:
George Suddaby-

I have chosen George as the male lead as not only does he already own items of clothing i will be needing for costume within my media text, but he is also already very familiar with my chosen song and the characteristics of the band Arctic Monkeys. This will hopefully allow him to portray the Conventions and stereotypes of this genre in the way i hope. Also, with the ability to act, this will allow George to make the role appear real, and not forced.

Female Lead:
Jaz Fletcher-

I have chosen Jaz to portray the female lead as i believe she will be able to create a convincing character within my media text. Not only this, but she also already portrays the chosen image for my media text in her daily life, with an aspect of the stereotypes of Indie Rock clothing. With her Knowledge of Indie Rock music, she will be able to understand what stereotypes i will need to convey in my video without much instruction. One again, Jaz has the ability to act with little struggle allow her to portray the character i need her too.

Uses and Gratification

Uses and gratifications theory (UGT) is the way in which we understand why and how people seek look at specific media in hope to fullfil a specific needs. UGT is an audience-centered approach to understanding mass communication.
UGT suggests that audiences are not passive but instead, but take an active role in integrating media into their daily lives. Audiences also have the powert to pick and choose between various media products, for the one that best suits their interests and needs, fullfilling specific gratifications.

the theroy suggests that the media must fullfil one of the following before we can choose a form of media:

• To Identitfy:

Being able to identify or recognise the person on screen (Role Models)

• To Educate:

Accuiring Information, Knowledge, and understanding on a product

• To Entertain:

Acting as a form of escapism, entertaining the veiwer, whilst also acting as a form of temporary relief for everyday stress.

• Social Interaction:

The ability for a media product to cause debate, discussion, and conversation between people.

Criticism

• has been critisised as people believe they have no control over what the media does or shows to the public.
• The theory avoids the possibility that the media can have an unconscious influence on our lives and views on the world.
• the theory suggests media viewers have a choice as to how they view and interpret things. This can be argued against, as media can me manipulated for a particular view point (such as the news)

Audience types

 

These are various factors that effect whether an audience member takes the oppositional, dominant, or negotiated:

• Age
• Gender
• Location
• Culture
• Beliefs
• Personality
• Interests
• Sexuality
• Class

Costume

Male Lead:
Costume-

• Leather Jacket
• Black Sunglasses
• Skinny Jeans (Preferably grey or black)
• White T-shirt
• Black Converse
• Messy Hair

Female Lead:
Costume-

• Skinny Jeans (Blue)
• Straight Hair
• Black T-Shirt
• Eyeliner
• Red Converse

Poll Results

The Results of the Poll Shows that the majority of people predominantly prefer a story line within a music video, sometimes however depending on the chosen song, abstract could be a better fit. These results have allowed me to change my idea, from being more abstract than narrative, to narrative. However, although i lacked in results for Performance, i plan to include a couple of performance shot throughout the media text as this can be conventional for the indie rock genre.
With the largest amount of votes going to wanting a combination of colours in a music video, i have decided to use a combination of black and white, to show the past, depicting the argument between the couple, and colour to show the present time, and the male leads reaction to this.

Focus Group

Conventions and Stereotypes